It Started with a Tweet #SocialMedia #Banks @ICBA
By: Russ Horn (CISA, CISSP, CRISC)
Publication: ICBA Independent Banker, August 2014
The first tweet ever written was by co-founder Jack Dorsey on March 21, 2006, at 9:50 p.m., which read, “just setting up my twttr.” Now, just over eight years later, Twitter averages more than 500 million tweets per day.* According to a statistic released as part of the ICBA 2014 Top 50 Community Bank Leaders in Social Media, nearly 2,500 banks have a Facebook or Twitter presence, and the numbers continue to exponentially grow. It is apparent everywhere you turn that social media is one of the hottest new communications tools in our society. It is no wonder banks are joining in. In fact, the FFIEC even released guidance in December 2013 on social media, entitled “Social Media: Consumer Compliance Risk Management Guidance.” So how do banks use social media and what do they need to be wary of?