Cybersecurity customer education: A marketing campaign?
By: Stephanie Chaumont and
Lauren Wiley
Publication: Nebraska Banker, November/December 2016
One of the difficult tasks banks continue to face is how do you educate your customers on the importance of cybersecurity? You send inserts with your statements and provide pamphlets in your brick and mortar branch, but what is being absorbed?
On the other hand, when you are marketing, you target your audience through TV ads, flyers, magazines, tradeshows, signage, etc. – a variety of channels to reach a wide audience base. Try to think of educating your customers in the same way you would market to them. After all, one of the roles of marketing is to educate. As with marketing, you can't expect to educate your target audience about cybersecurity through just one channel. So here are some ideas and channels to consider for providing cybersecurity education: